SmithGroup San Diego Office

Introduction

SmithGroup is one of the nation’s leading integrated design firms, with a 170-year legacy and offices across the United States and China. As the firm expanded its West Coast presence, the San Diego studio set out to create a workplace that energized its people, reflected its national brand, and celebrated the spirit of Southern California. Hyphn partnered closely with SmithGroup to bring this vision to life through a highly flexible, story-driven workplace environment.

Objectives & Scope

Support a free-address workplace model with adaptable furniture solutions
Create a people-centric environment that encourages collaboration and focus
Reflect SmithGroup’s national brand while celebrating San Diego’s local identity
Deliver high-impact design moments within budget
Integrate Fringe Styling to tell a cohesive, meaningful story

Approach

Hyphn collaborated with SmithGroup’s design team to deliver a layered solution that balanced flexibility, functionality, and personality. Modular furnishings, mobile elements, and reconfigurable spaces were paired with Fringe Styling that amplified storytelling and brand expression. Every design decision was made to support multiple work modes while creating memorable, human-centered moments throughout the space.

Outcomes & Impact

The result is a vibrant, adaptable workplace that supports how SmithGroup works today while inspiring connection and creativity. The San Diego studio now serves as both a functional office and a cultural expression of the firm: welcoming, flexible, and distinctly local.

Key Takeaways

Flexible furniture enables free-address work without sacrificing comfort or performance
Story-driven Fringe Styling strengthens brand identity and team connection
Collaboration between client and partner leads to authentic, high-impact workplaces

“Partnering with Hyphn was an exceptional experience from start to finish. Their approach was not only streamlined and efficient but also deeply collaborative and creatively driven. Hyphn seamlessly integrated with our team, becoming true partners in every sense. They listened closely, contributed thoughtfully, and ensured the final solution was a genuine reflection of our concept and vision.”

Megan Skaalen, CID
Senior Principal | Studio Lead
SmithGroup San Diego