University of San Diego, Knauss School of Business

Introduction

The University of San Diego’s Knauss School of Business set out to create a new home that reflected its core values of transparency, openness, accessibility, and collaboration. Designed as a model for the future of business education, the project required a flexible, technology-enabled environment that could bring students, faculty, and professionals together while supporting evolving pedagogy and learning models. Hyphn partnered with the University to help translate this vision into a cohesive, future-ready learning environment.

Objectives & Scope

Consolidate six disparate buildings into a single, centralized hub
Support modern pedagogy, analytics-focused programs, and active learning
Create flexible, reconfigurable spaces for multiple user groups
Integrate technology to support collaboration and innovation
Design spaces that embody USD’s core institutional values

Approach

Hyphn approached the project with flexibility as a guiding principle, particularly as planning and execution occurred during the COVID-19 pandemic. Working closely with the University, the team developed adaptable solutions that could respond to uncertainty while supporting new academic programs, including the launch of San Diego’s first comprehensive undergraduate Business Analytics major. Each space was thoughtfully designed to balance collaboration, technology integration, and future adaptability.

Outcomes & Impact

The new Knauss School of Business now serves as a central hub for innovation, collaboration, and experiential learning on campus. Nearly tripling the school’s previous footprint, the building supports a wide range of learning styles and user needs, positioning USD as a leader in forward-thinking business education.

Key Takeaways

Flexible design enables long-term adaptability in higher education environments
Integrated technology is critical to modern business education
Purpose-built spaces enhance collaboration and student experience